Cookie Policy
This cookie policy explains what cookies are and how DNA Complete (“DNA Complete, we, us”) uses cookies and similar technologies to operate our websites and Services and to help collect data. We encourage you to read the full policy in conjunction with our Privacy Policy so that you can understand what information is collected using cookies and how we use that information.
If you have any questions regarding DNA Completes use of cookies, please contact DNA Complete at [email protected].
1. What are cookies?
Most websites you visit use cookies to ensure you can see the content of our website in the right format depending on the device you are using and to improve your online experience. For the same reasons, so do we. Cookies are text files, containing small amounts of information, stored in your browsing device or on your hard drive when you visit our website or Services. These cookies can then be recalled by a web server in the same domain that placed the cookie. Doing so allows us to differentiate between you and all our other visitors.
Generally, there are two types of cookies: session cookies and persistent cookies. A session cookie lasts while you leave your browser open, but is deleted when you close your browser. It’s easiest to think of session cookies as a website’s short-term memory which allow our site to recognize you as you move from page to page within our domain.
A persistent cookie however lasts until you, or your browser settings, delete the cookie or the cookie itself expires. Without persistent cookies, site would not be able to remember your preferences like your menu settings, language selection and other information that is useful in storing between sessions.
In addition, there are third-party cookies not owned by DNA Complete but are instead placed on your browsing device through our website. The parties that set third-party cookies can recognize your computer both when it visits DNA Complete or other certain websites or apps. Please see information on third-party cookies below.
2. What are Web Beacons?
Our web pages may also contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them.
3. Why we use cookies
Cookies serve a lot of different purposes. For the most part, we use cookies to enable you to see our website content on your device, store your preferences and settings, enable you to sign-in, combat fraud, analyze how our products perform, analytics, marketing, interest-based advertising, and fulfill other legitimate purposes. For this, we categorize them into three types of cookies – 1) strictly necessary cookies, 2) functional cookies and 3) marketing cookies.
Strictly necessary cookies are required to enable you to move around our website or Services, and for the features of our websites and Services to work correctly. Without these cookies, any requests you make on our website or Services cannot be facilitated. Functional cookies help enhance the performance of our websites and Services, and your user experience. These cookies will record information about your preferences and for us to provide benefits for our customers. Marketing cookies help us track your online activity and tailor our marketing and advertising suggestions to suit your preferences.
To help you better understand some of the ways we use cookies, we’ve put together this detailed table:
| Use of Cookie: | Category of Cookie: | Description of use: |
| Authentication | Strictly Necessary | We use cookies to ensure correct password function correctly and that you stay logged in while you are navigating our site and moving between pages. In addition, these cookies help the site remember details like detailed while you go through the process of putting in an order or make sure the site looks consistent during your visit |
| Analytics and Research | Functional | These cookies are used to collect information about how you are using our Services. These lets us know which pages are visited the most, how users flow through the site from one page to another, or if there are error messages from certain pages. Additionally, we use pixels in our emails to let us know which emails have been opened by recipients and what their interaction with the email is like. Generally, we use these cookies to provide us with analysis on the performance of our Services, communications, and find way to improve your experience. |
| Advertising | Marketing | We use cookies to collecting information about your browsing habits and to make sure our advertising and suggestions are relevant to you and your interests. These cookies also help to limit the number of times you see an advertisement. We work with third-parties to perform this function. |
| Security | Strictly Necessary | Some of the cookies we use help detect or prevent harmful or fraudulent activities on our services. This use of cookies is essential in enabling other security features |
| Referrals and Social Media Plugin | Functional | Cookies are placed on your device when you decide to use our referral function to create a link which allows you to refer friends and family to our Services. These cookies allow us to track the referrals you have made and credit you with any benefits and credits associated with successfully referring others. Second, if you enter our Services through referral link shared with you, we use a cookie to better understand how well our referral program is being responded to and provide you with the benefits available. |
Find below a detailed breakdown of each cookie in use, its type, its purpose, its lifespan and whether it us (first party) or a third party who will be setting the cookie:
| Cookie Name | Type of Cookie | Purpose of Cookie | Lifespan of the Cookie | First Party or Third Party? |
| APISID | Marketing | Placed by Google AD optimization. | 1 year and 1 week | Third party; Google |
| APISID | Marketing | Placed by Google AD optimization. | 1 year and 1 week | Third party; YouTube |
| CLID | Functional | The cookie provides an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. | 1 year | Third party; Clarity MS |
| CONSENT | Functional | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. | 16 weeks | Third party; YouTube |
| HSID | Necessary | This cookie is used to authenticate users and to ensure that only the actual owner of an account can access that account. | 1 year and 1 week | Third party; Google and YouTube |
| MUID | Marketing | Microsoft Bing sets this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year and 2-3 weeks | Third party; Bing and Clarity MS |
| NID | Marketing | This cookie is to facilitate ad delivery or retargeting, or to store user preferences. | 5 weeks | Third party; Google |
| PREF | Marketing | To store user preferences. | 9 months | Third party; YouTube |
| SAPISID | Marketing | Google enables this cookie to collect user information for videos hosted by YouTube. | 1 year and 1 week | Third party; Google and YouTube |
| SID | Marketing | To provide ad delivery or retargeting, and also to facilitate fraud prevention. | 1 year and 1 week | Third party; Google and YouTube |
| SRCHD | Necessary | Bing sets this cookie to display map content using Bing Maps. | 1 year | Third party; Bing |
| SRCHUID | Necessary | Bing sets this cookie to display map content using Bing Maps. | 1 year | Third party; Bing |
| SRCHUSR | Necessary | Bing sets this cookie to display map content using Bing Maps. | 1 year | Third party; Bing |
| SSID | Marketing | Google sets this cookie to download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. It also adjusts the ads that appear in Google Search. | 1 year | Third party; Google and YouTube |
| VISITOR_INFO1_LIVE | Marketing | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. | 6 months | Third party; YouTube |
| VISITOR_PRIVACY_METADATA | Marketing | YouTube sets this cookie to store the user’s cookie consent state for the current domain. | 6 months | Third party; YouTube |
| VISITOR_PRIVACY_METADATA | Marketing | YouTube sets this cookie to store the user’s cookie consent state for the current domain. | 5 weeks | Third party; YouTube |
| YSC | Marketing | This cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. | Session | Third party; YouTube |
| __Secure-1PAPISID | Marketing | Google sets this cookie to show relevant and personalized ads through retargeting. | 1 year and 1 week | Third party; Google and YouTube |
| __Secure-1PSID | Marketing | Google sets this cookie to show relevant and personalized ads through retargeting. | 1 year and 1 week | Third party; Google and YouTube |
| __Secure-3PAPISID | Marketing | Google sets this cookie to show relevant and personalized ads through retargeting. | 1 year and 1 week | Third party; Google |
| __Secure-3PSID | Marketing | Google sets this cookie to show relevant and personalized ads through retargeting. | 1 year and 1 week | Third party; Google |
| __Secure-ENID | Strictly Necessary | The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions. | 10 months | Third party; Google |
| _clck | Functional | Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. | 1 year | First party |
| _clsk | Functional | Microsoft Clarity sets this cookie to store and consolidate a user’s page views into a single session recording. | 1 day | First party |
| _fbp | Functional | Facebook sets this cookie to store and track interactions. | 3 months | First party |
| _ga | Functional | To store and count page views. | 1 year and 1 month | First party |
| _gcl_au | Functional | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. | 3 months | First party |
| _omappvp | Functional | The _omappvp cookie is set to distinguish new and returning users and is used in conjunction with _omappvs cookie. | 1 year | First party |
| _rdt_uuid | Marketing | Reddit sets this cookie to build a profile of your interests and show you relevant ads. | 1 year and 3 months | First party |
| _uetsid | Marketing | Bing Ads sets this cookie to engage with a user that has previously visited the website. | 1 day | First party |
| _uetvid | Marketing | Bing Ads sets this cookie to engage with a user that has previously visited the website. | 1 year and 1 month | First party |
| _wpfuuid | Necessary | This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment add on. | 1 year and 1 month | First party |
| datadome | Necessary | This is a security cookie set by Force24 to detect BOTS and malicious traffic. | 7 months | Third party; Taboola |
| sa-user-id | Marketing | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalized advertisements on external websites. | 1 year | Third party; StackAdapt |
| sa-user-id | Marketing | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalized advertisements on external websites. | 1 year | First party |
| sa-user-id-v2 | Marketing | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalized advertisements on external websites. | 1 year | Third party; StackAdapt |
| sa-user-id-v2 | Marketing | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalized advertisements on external websites. | 1 year | Third party; StackAdapt |
| sa-user-id-v2 | Marketing | StackAdapt sets this cookie as a third party advertising cookie to record information about a user’s website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalized advertisements on external websites. | 1 year | First party |
| t_gid | Marketing | Taboola sets this cookie by assigning a specific ID for attribution and reporting purposes and to tailor recommendations to the user. | 8 months | Third party; Taboola |
| sa-user-id-v3 | Third-party advertising/targeting cookies that track your website activity — such as the pages you’ve visited and the locations you’ve viewed — so we can suggest personalized content and adverts on external websites | Third party; StackAdapt | ||
| LOGIN_INFO | Functional | Google may set this cookie on your phone, tablet or computer once you click on the YouTube video so that you could view embedded YouTube videos. | 2 years | Third party; YouTube |
| MSPTC | Marketing | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences | 7 days | Third party; Bing |
| SOCS | Strictly necessary | Stores a user’s state regarding their cookies choices. | 1 year and 1 month | Third party; Google |
| SOCS | Strictly necessary | Stores a user’s state regarding their cookies choices. | 1 year and 1 month | Third party; YouTube |
| __Secure-1PSIDTS | Marketing | Creates a profile of website visitor interests for Google to show relevant and personalized ads through retargeting | 1 year | Third party; YouTube |
| __Secure-YEC | Functional | Detect and resolve problems with the service | 6 months | Third party; YouTube |
| _ga_ | Functional | Google Analytics cookie provides statistics on the website performance | 1 year and 1 month | First party |
| hjSessionUser_ | Functional | Provides functions across pages | 1 year | First party |
| _hjSession_ | Functional | Provides functions across pages | 1 day | First party |
| sa-r-date | First party | |||
| sa-r-source | First party | |||
| SRCHHPGUSR | Marketing | Used by Bing, these record your actions after you’ve viewed or clicked an advert to measure its performance and tailor future advertising to you | 4 months | Third party; Bing |
4. Third-party Advertising and Analytics Tracking
Our websites may include web beacons and cookies from third-party service providers. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics. In other cases, it is because our web pages contain web beacons used to track interaction with and effectiveness of content (such as videos, news content) and ads from third parties. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities over time and across different websites or online services.
Our third-party advertising and analytics providers include:
| Company/Service | Purpose(s) | Privacy Notices | Manage Settings (opt-out) |
| Google Tag Manager | www.google.com/policies/privacy/partners | https://policies.google.com/technologies/partner-sites | |
| Facebook Pixel | Advertising, analytics | https://www.facebook.com/privacy/explanation | See your web browser settings for opt-out instructions |
| Hotjar | Analytics | https://www.hotjar.com/legal/policies/privacy | https://www.hotjar.com/legal/compliance/opt-out |
| Adroll | Analytics | https://www.nextroll.com/privacy | https://app.adroll.com/optout/safari |
| Stripe | Payment Processing | https://stripe.com/privacy | |
| Optinmonster | Advertising, analytics | https://optinmonster.com/privacy/ | |
| ShareASale | Advertising, marketing | http://www.shareasale.com/PrivacyPolicy.pdf | |
| Heap | Analytics | https://heap.io/privacy |
To opt-out from their collection or use of cookie data, and to learn more about their privacy practices, click on the links above. In countries or jurisdictions where you are provided with a cookie consent banner, you can make your choices by accepting, rejecting, or customizing your selection of cookies you agree to.
Many of these companies are also members of associations, which provide a simple way to opt out of analytics and ad targeting, which you can access at:
- United States: NAI (http://www.networkadvertising.org/managing/opt_out.aspx) and DAA (http://www.aboutads.info/choices/)
- Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
- Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)
5. Sharing information on social networks
If you use the share buttons to share online content on another platform such as Twitter or Facebook, then these companies may set a cookie on your computer or device.
6. How long cookies will stay on your browsing device
The length of time that a cookie will stay on our browsing device will depend on the type of cookie and whether it is a “persistent” or “session” cookie. For a definition of the two general categories of cookies, refer to the “What are cookies?” section above. We also provided the lifespan of cookies set by our website in the table above.
7. How to control cookies
Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.